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Here is a quote from:

https://hbr.org/2019/06/how-to-keep-employees-connected-to-customers

https://www.london.edu/lbsr/the-insight-driven-organisation

One of the problems with the traditional, outsourced model is that it’s slow and often time constrained. And it requires funding, procurement, contracting, project management, and a number of other resources. This often makes it a discrete, occasional activity. But when employees at all levels of the company are charged with generating regular insights over time, they can act constantly as sensors and uncover data, findings and insights in a more continuous flow.

what this means …

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