Why tactical communications?

It is not an accident that military terminology and communication style are popular in sales. Sales and military leaders expect their people to perform well in face of uncertainties and fast-pacing environments. When you google tactical communication, it is first thing you see (in a military context):

Tactical communications are military communications in which information of any kind, especially orders and military intelligence, are conveyed from one command, person, or place to another upon a battlefield, particularly during the conduct of combat.” – Source: Wikipedia

In fast-pacing complex environments like sales, tactical communication can create a huge synergy among revenue people. It enables salespeople to boost their performance faster by getting support from their leaders alongside their peers. Tactical communication is meant to work in combats and for sales it must maintain the focus of each individual while delivering information that can maximize their overall success.


Minimize distraction, prepare for the unknown

In military, people may die and battles may be lost if soldiers are distracted during doing their most important tasks. Also, soldiers are fighting in face of numerous unknown things. Having the right intel and learning from others significantly increase their chance of success.

Sales-related activities follow the same pattern. It’s in the hands of your people to boost growth, win more opportunities, and protect customers from leaving to competitors.

Sniper focuses on enabling tactical communications among revenue teams with the objective to maximize the overall success rate.

Sniper is inspired by the high expectation for effective and fast communication in military domain. Tactical Communications should enable quick and effective exchange of information among revenue teams. Sniper’s clutter-less design is to enable revenue people while it will maintain their focus on their most important tasks.

Sniper for tactical communication

Moving from a concept to design of a real tool, we developed a design framework to guide our development. The framework has 6 principles:

Structured Communication

Principle 1: Structure how people share and consume insights among each other. It helps people develop habits, share and consume contents with less effort and faster.

Principle 2: Identify and analyze all key interactions between users and posts to rank best and most critical insights. Then use AI to optimize the feed and to first deliver the most critical intelligence to as many people as possible.

Principle 3: Use # and post types to ease finding and discovering patterns on what people share.


Designed to enable quick engagement

 Principle 4: Minimize data entry for the ability to quickly share and consume contents.


Powerful Search

 Principle 5: Make everything searchable and use powerful search technology. Ensue that users can look for and find anything in Sniper by using the search bar.

Effortless access

 Principle 6: Users can do no or the lease amount of effort to get insights without any distraction or confusion.

To Wrap Up

This article introduces tactical communication for revenue teams. It is inspired by its use in military context. In sales, we strive to build winning culture and to be effective. We believe that communication between revenue teams are not well supported by existing solutions.

Sniper enables tactical communications among revenue teams with the objective to maximize the overall success rate.